From manual cars to electric cars, flat screen televisions to pure glass screens, no matter the sector you are in, one thing is true, technology is evolving at the speed of light. The broadcast industry is of course not left behind as there have been notable changes since its inception to date. The combination of satellite technology and the Internet to bring broadcast, right to users’ smartphone is a major game changer for the broadcast industry right now. While the effort is still being made to maximize this amazing combination, let’s have a look at how far technology has advanced in the broadcasting industry over the years.
You might think that the advanced satellite communication techniques are indicative of the fast and rapid change of broadcasting industry, but it is more than ever you think about it. Beginning from analogue, we are now moving towards purely digital basis broadcasting, which perhaps discloses all the doors for breakthrough advancements in broadcasting. Wide Network Solution is one of the leading broadcast service providers which not only provides Digital Video Broadcasting (DVB) to government agencies but also let private and public broadcasters to get the benefit from it.
Traditionally, analogue microwave link has the major challenges, like utilize a large amount of bandwidth, required line of sight, susceptible to fading and reflection losses but after transforming to digital microwave link, we can easily get multi-pass tolerance, increased transmission capacity and enhanced signal integrity & transmission robustness. Which speed up the broadcasting at the same time it also facilitate optimum deployment and productivity for live broadcasting coverage.
The Satellite Technology
Currently, with the exception of internet sources, the television is the major means of passing information. Actually, the most people prefer television stations, for confirmation of news and information they have found on the Internet. Seeing, how important the television is, in passing the information around the world, the satellite technology has indeed been a welcome and useful development in today’s era. Now, with just one beam, any kind of information is accessible by millions of people throughout the globe.
Satellite technology truly took the broadcast industry up, by several notches seeing, as it completely overhauled information dissemination as we knew it. You can now travel the world through the eyes of the variety of television stations made available using satellite technology. Several satellite companies have now integrated HBB technology (combining internet services with satellite tech for TV) to allow their users have playback. These give them the opportunity to pause, rewind and records their favourite shows and moments at any time they want. Satellites have been majorly instrumental in transferring video contents from live events such as FIFA World Cup to the point from where the final broadcast originates. This was the dream a time ago, and this comes true now and there can be more futuristic approaches we can’t predict how it will change the way of broadcasting and the way people entertain.
Satellite radio is another breakthrough in the broadcasting industry. Users receive the access to different audio programs, transmitted by the satellite. Most stations already store edit clips, music, and broadcast their analogue signals with digital equipment. Satellite radio services, which operate on a subscription basis, like pay television services, which offer more than 150 channels of digital sound. With a specially equipped radio, these digital services offer better quality sound and display some limited text, such as the title of the song and the artist. Hence, it makes it easy for people to hear the same signal worldwide. It is also progressing in a way, by allowing users to personalize their listening experience- users can decide what audio transmission to listen, and when.
The Smartphone Influence on the Broadcasting Industry
Another modification in the broadcasting industry is the change in the way people now access information, through their mobile gadgets. In places lacking television sets, the mobile broadcast can fill the gap. This is actually one of the most significant changes in the broadcast industry. The mobile industry is providing innovative technologies and platforms that will help stakeholders in the broadcasting industry utilize contents in new ways. This also affords the stakeholders a more productive medium to reach out to their audience very faster. Service providers need to ensure they provide very good and engaging content and also change the tools they used to gather and present the news.
Although we don’t know the future, what we have now is a universal habit where people switch between different screens ranging from TV, laptops, iPad, and mobile phones. In any case, the main screen will always be relevant and satellite will always be one of the dominant processes of broadcasting news.
- On 25th February 2018